Plastic Surgery SEO + Website Design

Client: Westlake Plastic Surgery

My team manages the web design, development, SEO (Search Engine Optimization) and digital marketing for Westlake Plastic Surgery, a successful cosmetic surgery and medical practice in Austin, Texas. The website processes dozens of patient consultation requests each week, with many patients contacting the surgeon from all over the world. Dr. Robert Caridi is literally the world respected godfather of several of his specialties.

He created a YouTube channel that I optimized to generate a cultish international following. He’s a pioneer in the somewhat curious trend of live video streaming surgeries on SnapChat, Periscope and Facebook Live. Other than having a very queasy stomach watching surgeries (which I have to do more than I’d like), the work is a blast. “Let’s make sure to have fun” is one of the doctor’s regular expressions.

Most recently, our teams have been working together on a new online consultation project that allows patients to consult with the doctor, get pricing and recommendations for procedures all via their phones or laptops. What’s cool about this is it’s a win / win for both sides. For the doctor and his staff, they spend less time qualifying patients and more time on procedures. For the patients, they don’t have to leave home, fight traffic or pay a consultation fee just to get a quote or to find out if a procedure is right for them. “Game changer!” says the Doc. I feel like it’s a new form of consultation telemedicine. Fun stuff!

  • Manage web design, Search Engine Optimization and digital marketing for a large, high traffic WordPress website running on WP Engine
  • Developed and refine a pioneering online consultation process that allows new patients to get a consultation by uploading pictures from their phone, leaving more time for the surgeon to focus on procedures and allowing patients to speak with the doctor from the privacy of their home
  • YouTube marketing for a popular cosmetic surgery channel with over 20,000,000 views
  • Incorporated Campaign Tracking of all inbound links from YouTube videos (even in the YouTube App) to track in Google Analytics to analyze the highest performing videos and other key performance indicators
  • Track search keywords and backlinks to optimize search engine performance
  • Perform on-page SEO overhaul to restructure page titles, descriptions, header and body content
  • Manage regular content development on company website, social media channels and RealSelf
  • Integrate digital marketing strategy with social media and video production teams
  • Built and maintained SEO reputation to maintain first page results for 9 critical keywords
  • Increased Google Page Speed performance by 41%
  • Optimized YouTube channel with over 17 million video views and ten million minutes of watch time
  • Increased traffic from YouTube to company’s website by over 140%