My team manages the web design, development, SEO (Search Engine Optimization) and digital marketing for Westlake Plastic Surgery, a successful cosmetic surgery and medical practice in Austin, Texas. The website processes dozens of patient consultation requests each week, with many patients contacting the surgeon from all over the world. Dr. Robert Caridi is literally the world respected godfather of several of his specialties.
He created a YouTube channel that I optimized to generate a cultish international following. He’s a pioneer in the somewhat curious trend of live video streaming surgeries on SnapChat, Periscope and Facebook Live. Other than having a very queasy stomach watching surgeries (which I have to do more than I’d like), the work is a blast. “Let’s make sure to have fun” is one of the doctor’s regular expressions.
Most recently, our teams have been working together on a new online consultation project that allows patients to consult with the doctor, get pricing and recommendations for procedures all via their phones or laptops. What’s cool about this is it’s a win / win for both sides. For the doctor and his staff, they spend less time qualifying patients and more time on procedures. For the patients, they don’t have to leave home, fight traffic or pay a consultation fee just to get a quote or to find out if a procedure is right for them. “Game changer!” says the Doc. I feel like it’s a new form of consultation telemedicine. Fun stuff!