My team has been providing Search Engine Optimization (SEO) and digital marketing services for Westlake Plastic Surgery for several years. We were brought on after a previous SEO firm had made mistakes trying to apply smoke-and-mirror tricks rather than properly managing the website and its online reputation. Plastic surgery SEO is highly competitive – they keywords are expensive and the competition is stiff. Over several years, we’ve returned the practice’s website growth and worked with the rest of the office’s marketing team to apply several truly industry leading digital services. Through all the number crunching, database analysis and code cleanup, Dr. Robert Caridi always makes it clear that the number one goal is “let’s make sure to have some fun.”
To that end, we’ve worked in conjunction with Dr. Caridi and his in-house video team to create and expand a YouTube channel with tens of millions of views and a cultish international following. He’s a pioneer in the somewhat curious trend of live video streaming surgeries on SnapChat, Periscope and Facebook Live.
Most recently, our teams have been working together on a new online consultation project that allows patients to consult with the doctor, get pricing and recommendations for procedures all via their phones or laptops. What’s cool about this is it’s a win / win for both sides. For the doctor and his staff, they spend less time qualifying patients and more time on procedures. For the patients, they don’t have to leave home, fight traffic or pay a consultation fee just to get a quote or to find out if a procedure is right for them. “Game changer!” says the doctor.