One set of website code to power two (or more) websites at different web addresses with different content. We decided on the WordPress Multisite approach after talking to the Urgent Care For Kids and Children’s Urgent Care team. They are a fast growing after hours pediatric urgent care network with 11 urgent care centers in two states.
They needed different content and even different branding on two different websites, but they didn’t want to go through the design and coding process twice, and they didn’t want to update two sets of designs. That’s just what the WordPress Multisite approach was created for.
My team and I had a great time working on this project. The client wanted designs that spoke to the children they were serving while also offering good usability and awesome Search Engine Optimization (SEO) for the people using the website – the parents. After all, when a kid is sick or hurt, no one has patience for not finding the right information right away. And every time they contact us to add another location or service, we smile knowing they’re growing and helping more people.