Client: Posey PsychologyView The Website
Making a career change is always challenging. There’s planning, hard work, and plenty of risk management. Some elements are beyond your control. But there are steps you can take to set yourself up for success. A primary need for every business venture is a professional website that is optimized for users and search engines.
When licensed clinical psychologist Susie Posey, PsyD, decided to return to private practice in Austin, Texas, she needed a way for clients and referring physicians to find her online. Dr. Posey specializes in many areas, but not branding or web design. She reached out to Alex Wright Web Design and SEO based on our clean, contemporary design aesthetic. She asked us to build her a beautiful therapist website, and we delivered.
We gave her options
Anyone going into business for themselves needs to wear many hats. But part of running a successful business is recognizing when you should hire professionals. Dr. Posey told us, “I’m not the creative type, so I need you to do that for me.” Her goal was a creative, professional, modern website, along with branding that captured what makes her practice special.
We created custom text for the site based on the client’s suggestions combined with our own keyword research. She provided further input, and we offered several rounds of website designs for her approval. Our clients’ time is valuable, so we provide efficient, easy-to-use methods to provide requests and changes. This way we knew she’d be thrilled with the final product.
Private practice branding
Meanwhile, our graphic designer crafted multiple new logos based on an old scanned business card. We took what Dr. Posey liked about her previous logo and made an updated version for her new private practice. Our designer supplied her with high-quality branding assets, so she can continue to apply them. We even designed and printed high end, thick square business cards that match the design of her new website.
Dr. Posey chose a final logo and website design, and we customized her selections based on her feedback. With the design she wanted in process, our team worked on the technical side of her new website.
Practical and powerful web presence
The new website features Dr. Posey’s qualifications and service details, and it showcases the reasons Dr. Posey stands out from other therapists. Our clients often need special functionality for their website, and Dr. Posey is no exception. She needs new clients to easily contact her, and she needs us to easily make updates about her practice. Her new site does all of this while looking welcoming and professional. In the future, our team will continue to take care of all her updates, backups, and technical hosting needs, so Dr. Posey can have peace of mind.
There’s more to a successful website than what you see on the surface. By crafting Dr. Posey’s website with our proven SEO (Search Engine Optimization) techniques, we’ve made it easier for clients and referring doctors to find her. We built a custom WordPress theme that loads quickly for visitors, especially those on mobile phones. The website is also hosted using our agency’s super fast dedicated WordPress server powered by WP Engine. Users prefer quick websites, and faster websites rank higher than the competition.