Making your website easy for both people and search engines is a critical element of success in today's fast evolving digital landscape. While search engines are getting better and better at replicating humans (hello again, Blade Runner), they still can't see and understand your website the same way a real human can.
SEO - Search Engine Optimization - helps search engine robots figure out what your websites is about and how it is useful for your users and customers. Good SEO strategies will help your website show up ahead of other websites on Google and other search engines.
How well is your website optimized to show up when people are searching for what you do? With some simple steps - and sometimes expert guidance - you can make big improvements for your website's visibility.
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This is a snapshot of where your website is ranked on Google, Yahoo! and Bing for your main keyword.
The number of websites that have a link back to your website has a significant impact on search engine results.
Each site is assigned a level of trust or authority. The more trust and higher authority the higher your overall rankings.
Domain Strength is an estimate of the authority of your site in the eyes of search engines. It is on a scale of 1-100 with 100 being the highest authority. The older your website the more trustworthy it is in the eyes of search engine. Ideally, the site is older than 1 year.
Including your main keyword in important areas of your website is a significant factor in ranking for your main keyword.
Search engines need to be able to crawl your site and the site must load quickly for you to be listed in search engine results.
Indicates if one or more pages on your website has been databased or "indexed" by search engines. If your site isn't indexed, it won't be able to be ranked for any keywords.