Web Design + Digital Marketing

Client: CleanTX

CleanTX Executive Director Kathleen Baireuther contacted me to redesign the website and email newsletter campaign for the nonprofit cleantech association serving solar, wind, energy storage and energy efficiency companies in Central Texas. The primary goal of the redesigned website was a refreshed, modern look and the creation of a dynamic, sortable inventory of cleantech companies across 17 industry vertical.

I built a customized website using WordPress and worked with Kathleen and her team of directors and interns to maintain and re-sort all existing blog and event content as well as develop new features. I lead the team in creating a custom built searchable industry inventory containing profiles for 250 Central Texas clean tech companies across 17 industry verticals including solar, energy efficiency, wind power, grid storage, recycling and mobility. I also lead the team’s recreation of the website’s events calendar, showcasing hundreds of clean tech related events in the Austin area.

The project was turned in on time and on budget. I continue to work with Kathleen’s replacement and the rest of the new team at CleanTX.

  • New website built with WordPress on WP Engine designed to allow the CleanTX team to easily update the website themselves
  • Events managed through EventOn plugin
  • Customized CSS, PHP and JavaScript
  • Website Search Engine Optimization (SEO) for page titles, descriptions, header and body content
  • Redirected all traffic from previous website structure to new pages and structure
  • Email campaign redesigned using Campaign Monitor, direct signup from website
  • Sourced and licensed Creative Commons rights approved images and video
  • Photoshop, Illustrator and Premier for image and video manipulation
  • Local MAMP install transitioning to a development environment for client collaboration prior to publishing to WP Engine